SneakPeek was founded with the goal to make DNA-based prenatal and pediatric information accessible and affordable for parents everywhere. Our founder was a pharmaceutical scientist working on whole genome sequencing for fetal cells. One question kept coming up from study participants: What is the gender of my baby? A simple question, but one that cost tens of thousands at that time to answer. Why should it be so expensive and exclusive? So we set out to find a better answer. We simplified the DNA test methodology to only look for a single marker: Y chromosomes. If male Y chromosomes are found in mom’s blood, then we know baby is male. If no Y chromosomes are detected, baby is female. Because we were only looking for one thing, we could use a very small sample of mom’s blood that could be taken from the comfort of home, making it easy and convenient. And so SneakPeek was born.
