In the world of fast fashion and day-old trends, sustainability might not be the first choice, but it definitely is the perfect antidote. Following fashion fads is effortless, but conscious shopping might be exhausting. Contemporary is everywhere, but opting for traditional in modern times is audacious. And with this audacity and courage, it was Varun who went on the journey at Building a sustainable brand of self-discovery and an artistic journey, which he feels is an honour to share